A Lesson On Propaganda Marketing

Yo,

I was sitting in my room the other day,

scrolling through my TikTok feed.

Then, a thought hit me.

Marketing is not about the product?

It’s about the emotions, the stories, and yes,

even the propaganda behind it all?

Propaganda marketing is the art of crafting a narrative that leads people to your message.

Think about it:

Every big brand out there isn’t just selling shoes or burgers.

They’re selling a lifestyle.

A dream.

A feeling.

A desire.

And this brings me to the three biggest lessons I’ve learned about propaganda marketing.

First off, it’s all about storytelling.

You want your audience to connect emotionally with your brand.

Just like a movie where the hero struggles and then triumphs,

Bring your audience on that journey with you.

Next, consistency is key.

Stay true to your branding and message.

Whether it’s your visuals or your tone,

make sure it all aligns so your audience knows who you are at all times.

If your brand message isn’t clear, you won’t get anywhere

Finally, influence and persuasion are your best friends.

Understand what makes your audience tick.

What are their fears, desires, and dreams?

Use that to create messaging that resonates deep within them.

So, what can you take away from all this?

Here’s the actionable advice:

1) Identify your story.

What do you want to tell your audience?

What journey do you want them to embark on with you?

2) Create a consistent brand narrative.

Your audience should be able to recognize you

from a mile away, whether it’s through visuals or the way you speak.

3) Know your audience inside out.

Solve PMF at a top of funnel level

That will guide your marketing strategies.

Trust me, you’ll thank yourself later.

Tomorrow, Isaiah is going to hit you with some sauce on lead magnets

You won’t want to miss it,

so be sure to come back!