Alex Hormozi Lied to You...

Saw an Alex Hormozi video earlier and I really just can’t agree with it.

You know that "golden rule" he talks about:

One Product, One Channel, One Avatar.

Yeah... it's complete BS.

Look, I respect Alex - but this advice is dumb.

Let me tell you a quick story that proves it...

Last year, my team booked 300 calls from Twitter outbound in one month.

Guess what happened?

We barely closed any of them. 🤦‍♂️

Why? Because we were missing the bigger picture.

Here's what nobody tells you about truly scaling a business:

It's not about working harder - it's about building better leverage.

Think about it...

If you're only selling one product, you're basically telling your customers "thanks, bye!" after their first purchase.

If you're only using one channel, you're at the mercy of that platform's limitations.

(Trust me, those 100 Instagram DMs per day will start feeling like a cage real quick)

My team? We're hitting 500 Twitter DMs, 100 Instagram DMs, cold calls, organic content, paid ads and so much more...

The magic isn't in doing more outbound - it's in creating a system where people come to YOU.

I learned this the hard way when I watched a friend hire 20 sales reps at once.

Want to guess what happened?

Everyone quit because they weren't making enough money.

His empire was built and burnt down in 4 days

Why?

Because without proper leverage (like content that pre-frames prospects), you're just throwing bodies at the problem.

Here's what actually moves the needle:

Your cash collected matters more than your call count.

Multiple products maximize customer value.

Diverse channels protect your business.

Content creates leverage that scales exponentially.

Don't let outdated advice hold you back.

P.S. If you're tired of booking calls that go nowhere, book in a strategy call with me or the team 👉 smoothoperatorsolutions.com/calendar