[CLASSIFIED] How to Create Infinite Demand For Your Products
(The true reason your ads are failing) 🤫
I had a conversation with a prospect yesterday...
They spent $20k on ads trying to "create demand" for their product.
The result? Crickets. 🦗
Here's the thing about advertising that nobody talks about:
You can't create desire out of thin air.
You can only channel existing desires toward your solution.
Let me break this down with a quick story...
Remember Pets.com from the dot-com bubble?
They spent millions trying to convince people they needed to buy dog food online.
The result? Bankruptcy.
Meanwhile, Amazon didn't try to convince people to shop online...
They simply channeled our existing desire for convenience and better prices.
See the difference?
Here's where most people go wrong:
They sit in their office, dream up an "amazing" idea...
Then spend countless hours (and dollars) trying to convince people they need it.
It's like pushing a boulder uphill while wearing roller skates.
The smart players do the opposite.
They dive deep into what people ALREADY want...
They understand these desires better than their customers do...
Then they simply show up and say "Hey, I've got what you're looking for."
That's when marketing becomes effortless.
Want to know the craziest part?
The market is SCREAMING their desires at us every single day.
In their comments... In their DMs... In their complaints... In their late-night Google searches...
But most of us are too busy trying to be "innovative" to listen.
Stop fighting the market.
Start channeling it.