Growth Operating is Over
The Hard Truth About Growth Operating That Nobody Wants to Talk About
The Hard Truth About #GrowthOperating (That Nobody Wants to Talk About)
I just finished reading "Main Street Millionaire" by Codie A. Sanchez, and it hit me like a ton of bricks...
We've all been sold a lie.
Let me explain...
Remember how we all got pushed through the same system?
18 years of sitting quietly at our desks, being good students...
Then taking on massive college debt because "that's what successful people do"...
Only to graduate and realize that most jobs don't even need that degree we're still paying for.
So what do the "smart" people do?
They decide to break free and start their own business.
And right now, everyone's jumping into growth operating or the next new business model...
But here's the uncomfortable truth:
If you're a growth operator, you're just a freelancer with a fancy title.
If you're running a growth operating business, you're just running another SMMA in an ocean of SMMAs.
Let me be brutally honest...
I never hire US-based freelancers.
Why would I?
I can get better quality work from the Philippines at a fraction of the cost.
I invest the extra capital in things that actually move the needle for my business.
Look, there's nothing wrong with freelancing or running an agency...
But if you're providing the exact same service as everyone else...
You'll get the exact same results as everyone else.
And those results? They're not pretty.
You'll end up stuck in the same trap - just a different flavor.
Instead of working for someone else's dream, you're working for someone else's business...
Still trading time for money...
Still competing on price...
Still stuck in the commodity trap.
Being an operaTOR is pointless.
You need to be running an operaTING agency
I have a full free course on YouTube
Click here to watch it: https://www.youtube.com/watch?v=uestPxC8dY8
You'll learn:
1. How to identify truly profitable business models
2. The exact framework I use to build unique, high-value offerings
3. Why most "business owners" are just glorified employees (and how to avoid this trap)
Talk soon,
- Zack
P.S. If you're tired of competing with overseas freelancers and want to build something that actually scales, this video is for you. Grab your spot here: https://www.youtube.com/watch?v=uestPxC8dY8