The "I'm Not A Guru" Guru (Exposing A Million-Dollar Deception)

Smooth Operator
February 21, 2025

Want to know the most profitable business model in 2024?

It's selling the dream of "not being like other gurus."

I just watched something that made my jaw drop...

A well-known "anti-guru" (let's call him IG) was running his latest "free training."

You know the type - the ones who say "I'm different, I actually run real businesses."

(While secretly making millions selling courses about running real businesses...)

Here's the fascinating part:

Every year, like clockwork, he switches to whatever's trending.

2022: Social Media Agency

2023: Personal Branding

2024: Who knows what's next...

But here's where it gets really interesting...

Instead of selling you a course directly (because that would make him a "guru"), he sells you software...

...that conveniently comes with his course "for free."

wink wink

See what he did there?

It's genius level marketing manipulation.

But here's why I'm telling you this...

While these "anti-gurus" are playing psychological games, real business owners are quietly scaling their service businesses using proven systems.

No trending gimmicks.

No psychological manipulation.

No "I'm not like other gurus" nonsense.

Just reliable, repeatable processes that actually work.

Want to know how we help service business owners scale to 100k/month without the BS?

I'm hosting a free training where I'll show you exactly how we do it.

No tricks, no "anti-guru" positioning, just pure value.

To your success,

-Zack & Isaiah

P.S. If you're tired of the endless trend-hopping and want a proven system to scale your service business, this training is for you.