Walmart Loses MILLIONS Every Year on This One Thing

You know what's wild? Walmart loses millions of dollars every year selling milk.

And they're doing it on purpose.

Let me explain why this matters for YOUR service business (even if you've never touched a gallon of milk in your life).

See, Walmart knows something powerful: When people come in for cheap milk, they leave with a cart full of profitable items.

They've mastered what we call a "loss leader" strategy.

Now, here's where it gets juicy for online service providers like us...

You don't need a physical store or dairy products to use this strategy.

In fact, you might be sitting on a potential goldmine right now.

Let me break down how to adapt this for your service business:

Step 1: Identify your "milk" This could be a low-priced workshop, a killer free template, or even a ridiculously cheap consultation.

The key? It needs to solve an immediate, urgent problem.

Step 2: Make it irresistible Price it so low that people think "This has to be a mistake."

Yes, you'll lose money on it. That's the point.

It should NOT be free.

Step 3: Design your profit maximizer This is where the magic happens.

What's the natural next step after they've gotten results from your loss leader?

For our agency, we offer a $37 DFY funnel buildout (our milk).

But here's the thing: 32% of clients who take that product end up signing our $6,000 consulting package

The math just works.

We lose money on the front end but make money on the backend

Step 4: Create your ascension path Map out exactly how clients move from your loss leader to your premium offers.

Make it feel like a natural progression, not a hard sell.

Here's the secret sauce most people miss:

Your loss leader needs to deliver REAL value.

Not just "good enough" – it needs to be mind-blowing.

Why? Because you're not just selling a service...

You're buying the right to make your premium offer.

But here's what nobody tells you:

You need to be ready to handle the volume.

Because when you nail this strategy, you won't be hunting for clients anymore.

They'll be hunting for you.

Quick action items you can implement TODAY:

1. List your top 3 services

2. Create a "bite-sized" version of your best one

3. Price it at 10-20% of your normal rate

4. Build a simple but powerful delivery system

5. Track your conversion rate religiously

Want to see how this works in real life?

Funnel Hack Us Here 👉 https://smoothoperatorsolutions.co/done