Why Growth Operating is F*#&ing Stupid...

Low ticket communities are dumb.

Lets say your goal is $10,000/m

The average community sells for $50.

You have to sell 200 memberships per month (to new people).

Now the average churn on Skool for example is 50% month after month.

Meaning that if you have 200 members per month join, 100 of them will leave after the next month.

So you really need to get 300 people in per month.

Now the chance that you can make ads profitable with a $50 product is EXTREMELY unlikely.

So you have to rely on organic.

Even with a big audience, you are not likely to sell 300 memberships per month.

And some growth operators only take 10-20% of rev.

Meaning the average growth operators only make $1-2k/m per client.

That is 20% of the average American salary.

Instead, the low ticket community should be used as a lead magnet in an upsell funnel.

We use Whop for the low ticket.

DO NOT SELL/PROCESS THROUGH WHOP!!! (Love whop but it is throwing money in the trash)

Process through Easypay linked to a GHL Funnel

Here are the 4 revenue generators in a funnel:

• Front End LT/MT offer

• 2 Order Bumps

• Calendar Page

• Upsells

Then add upsells and a booking page.

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