Why MRR is Stupid

You know what’s been grinding my gears lately?

Everyone raving about Monthly Recurring Revenue (MRR)

Like, seriously.

MRR is so overrated.

Most people would rather take $300 a month instead of cashing in a fat $3,000 upfront.

They would rather have a $30/m community because its “MRR”

Doesn’t make sense.

Let’s break this down.

In most businesses, people churn out in less than 10 months.

So, why lock yourself into that long-term commitment?

Here’s where it gets interesting.

Upfront fees change the game.

They boosted the Lifetime Value (LTV) and Lifetime Gross Profit (LTGP) of our SaaS product by a whopping 4x.

Yeah, you heard me right.

The math is there.

Upfront cash + revenue share?

Best combo ever.

You keep the lights on while still benefiting from ongoing revenue.

Sound dope?

Let’s dig into your pricing strategy and see how we can make it work for you.

Book a free strategy call with me, and let’s flesh this out together 👇