Why Rolls Royce Doesn’t Sell Cars

Ever wonder why people would buy a Rolls Royce?

Like… it’s not just “a car.”

There are plenty of ways to get from Point A to Point B.

You could just get a Prius

So what’s the deal?

Rolls Royce doesn’t sell transportation.

They’re not in the car business.

They’re in the luxury experience business.

They’re selling the feeling of being effortlessly elite.

Imagine pulling up to a hotel in a Rolls… doors glide open, heads turn.

It’s an entrance, a statement, a lifestyle in itself.

That’s what they’re selling.

And it is not unique to them.

This “luxury experience” model?

It’s exactly what your business needs.

People don’t want to buy your service.

They want to buy the lifestyle that comes with it.

They want to buy into a vibe, a culture, a sense of belonging to something bigger.

Don’t just sell what you’ve got.

Sell the feeling it gives.

Sell the story behind it, the world it unlocks, the status it provides.

From this point onwards, you in the dream-fulfillment business.

What’s the story your brand is telling?

What lifestyle are you inviting people into?

Think about that.

Because if Rolls Royce can charge 6-7 figures for wheels and leather seats…

Imagine what you could do by selling more than just a service.

Talk soon,

- Zack